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Case
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Reference no. 9-803-008
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 7 July 2008
Revision date: 17-May-2019
Length: 23 pages
Data source: Field research
Topics: Brands
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan on land he was about to acquire for 7.26 million lira. Is this a good investment? What are the risks associated with the project? Could Value Retail pursue its outlet strategy in Italy?
Location:
Other setting(s):
2001

About

Abstract

Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan on land he was about to acquire for 7.26 million lira. Is this a good investment? What are the risks associated with the project? Could Value Retail pursue its outlet strategy in Italy?

Settings

Location:
Other setting(s):
2001

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