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Case
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Reference no. 9-803-009
Authors: Arthur I Segel
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 15 May 2008
Revision date: 17-May-2019
Length: 27 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement.
Location:
Size:
EUR72 million revenues, 20 employees
Other setting(s):
2001

About

Abstract

Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement.

Settings

Location:
Size:
EUR72 million revenues, 20 employees
Other setting(s):
2001

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