Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 15 May 2008
Revision date: 17-May-2019
Length: 27 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Abstract
Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement.
Location:
Industries:
Size:
EUR72 million revenues, 20 employees
Other setting(s):
2001
About
Abstract
Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement.
Settings
Location:
Industries:
Size:
EUR72 million revenues, 20 employees
Other setting(s):
2001