More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-803-045
Subject category: Entrepreneurship
Authors: William A Sahlman (Harvard Business School); Taz Pirmohamed (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 10 July 2012
Revision date: 30-Aug-2012
Length: 21 pages
Data source: Field research
Topics: Long term financing; Financial planning; Business models; Capital-asset-pricing; Agile software development; Catalogs; Cross functional management; Entrepreneurial finance; Entrepreneurial management; Present value; Execution; Teams; Incubators
Share a link: https://casecent.re/p/40621
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has been undercapitalized. Given the decline in values in the capital market in early 2002, the company has limited prospects for raising capital on attractive terms.
Location:
California
Size:
100 employees, USD20 million revenues
Other setting(s):
1998-2002
Teaching note
-
Reference no. 5-816-043
Subject category: Entrepreneurship
Authors: William A Sahlman (Harvard Business School); Robert F White (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 8 December 2015
Revision date: 13-Jan-2016
Length: 19 pages
Data source: Field research
View full details

About

Abstract

The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has been undercapitalized. Given the decline in values in the capital market in early 2002, the company has limited prospects for raising capital on attractive terms.

Settings

Location:
California
Size:
100 employees, USD20 million revenues
Other setting(s):
1998-2002

Related

Teaching note
-
Reference no. 5-816-043
Subject category: Entrepreneurship
Authors: William A Sahlman (Harvard Business School); Robert F White (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 8 December 2015
Revision date: 13-Jan-2016
Length: 19 pages
Data source: Field research
View full details