Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 18 February 2011
Revision date: 25-Aug-2020
Length: 16 pages
Data source: Field research
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Abstract
Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50 years old and performing poorly. This case details Union's efforts to turn the company around by changing the management team to help increase sales, streamline operations, improve customer service and employee morale, and confront a culture of low expectations and performance. A rewritten version of an earlier case.
Location:
Industries:
Size:
USD18-22 million revenues, 50 employees
Other setting(s):
1992
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 21 June 2013
Revision date: 17-Jul-2013
Length: 6 pages
Data source: Field research
About
Abstract
Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50 years old and performing poorly. This case details Union's efforts to turn the company around by changing the management team to help increase sales, streamline operations, improve customer service and employee morale, and confront a culture of low expectations and performance. A rewritten version of an earlier case.
Settings
Location:
Industries:
Size:
USD18-22 million revenues, 50 employees
Other setting(s):
1992
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 21 June 2013
Revision date: 17-Jul-2013
Length: 6 pages
Data source: Field research