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Case
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Reference no. 9-803-065
Subject category: Entrepreneurship
Authors: Paul W Marshall (Harvard Business School); Julia D Stevens (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 18 February 2011
Revision date: 25-Aug-2020
Length: 16 pages
Data source: Field research
Topics: Cam; Global corporate cultures; Entrepreneurs; Incubators; Change management; Women; Organizational culture; Small & medium-sized enterprises; Family-owned businesses
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Abstract

Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50 years old and performing poorly. This case details Union's efforts to turn the company around by changing the management team to help increase sales, streamline operations, improve customer service and employee morale, and confront a culture of low expectations and performance. A rewritten version of an earlier case.
Location:
North Carolina
Industries:
Abrasives; Apparel accessories; Building materials; Iron & steel
Size:
USD18-22 million revenues, 50 employees
Other setting(s):
1992
Teaching note
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Reference no. 5-807-109
Subject category: Entrepreneurship
Authors: Paul W Marshall (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 21 June 2013
Revision date: 17-Jul-2013
Length: 6 pages
Data source: Field research
View full details

About

Abstract

Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50 years old and performing poorly. This case details Union's efforts to turn the company around by changing the management team to help increase sales, streamline operations, improve customer service and employee morale, and confront a culture of low expectations and performance. A rewritten version of an earlier case.

Settings

Location:
North Carolina
Industries:
Abrasives; Apparel accessories; Building materials; Iron & steel
Size:
USD18-22 million revenues, 50 employees
Other setting(s):
1992

Related

Teaching note
-
Reference no. 5-807-109
Subject category: Entrepreneurship
Authors: Paul W Marshall (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 21 June 2013
Revision date: 17-Jul-2013
Length: 6 pages
Data source: Field research
View full details