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Prize winner
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 11 February 2003
Length: 42 pages
Data source: Field research

Abstract

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.

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Abstract

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.

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