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Authors: Joseph L Bower
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 6 September 2001

Abstract

In 2001 a young (35) new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.
Location:
Industries:
Size:
USD1.5 billion revenues
Other setting(s):
1975-2001

About

Abstract

In 2001 a young (35) new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.

Settings

Location:
Industries:
Size:
USD1.5 billion revenues
Other setting(s):
1975-2001

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