Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 6 September 2001
Length: 16 pages
Data source: Field research
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Abstract
In 2001 a young (35) new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.
Location:
Industries:
Size:
USD1.5 billion revenues
Other setting(s):
1975-2001
About
Abstract
In 2001 a young (35) new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new web-based service business provide interesting new directions. This case traces the development of strategy and organization at this European multinational.
Settings
Location:
Industries:
Size:
USD1.5 billion revenues
Other setting(s):
1975-2001