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Case
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Reference no. 9-601-041
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 29 August 2001
Revision date: 2-Feb-2022

Abstract

Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000 - whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's development so that students can examine the implications for Virgin's core businesses of moving online.
Size:
USD5 billion revenues; 1,000 employees
Other setting(s):
2000

About

Abstract

Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000 - whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's development so that students can examine the implications for Virgin's core businesses of moving online.

Settings

Size:
USD5 billion revenues; 1,000 employees
Other setting(s):
2000

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