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Compact case
Case
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Reference no. UVA-M-0473
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Published in: 1996
Length: 3 pages
Topics: Brand management; Pricing; Diverse protagonist; Gender (female protagonist)
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Abstract

The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.
Teaching note
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Reference no. UVA-M-0468TN
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1996
Length: 14 pages
View full details
Case
-
Reference no. UVA-M-0468
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 01.1997
Length: 24 pages
Topics: Brand management; Pricing
View full details

About

Abstract

The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.

Related

Teaching note
-
Reference no. UVA-M-0468TN
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1996
Length: 14 pages
View full details
Case
-
Reference no. UVA-M-0468
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 01.1997
Length: 24 pages
Topics: Brand management; Pricing
View full details