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Case
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Reference no. 9-601-065
Subject category: Entrepreneurship
Authors: Dorothy Leonard-Barton (Harvard Business School); Elizabeth A Kind (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 11 July 2001
Length: 23 pages
Data source: Field research
Topics: Entrepreneurship; Angel financing; Entrepreneurial management; Innovation; Product development; Strategy formulation; Applications; Small & medium-sized enterprises
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Abstract

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's mentoring by a key angel investor. It leaves open the question of whether this decision is wise or whether Rozic should go back to the enterprise business, now that venture capital funding preferences have shifted once again.
Location:
California
Industry:
Software publishing
Size:
Start-up, 20 employees
Other setting(s):
1999
Supplement
-
Reference no. 9-601-066
Subject category: Entrepreneurship
Authors: Elizabeth A Kind (Harvard Business School); Dorothy Leonard-Barton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 11 July 2001
Length: 7 pages
Data source: Field research
Topics: Angel financing; Applications; Entrepreneurial management; Entrepreneurship; Innovation; Product development; Small & medium-sized enterprises; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's mentoring by a key angel investor. It leaves open the question of whether this decision is wise or whether Rozic should go back to the enterprise business, now that venture capital funding preferences have shifted once again.

Settings

Location:
California
Industry:
Software publishing
Size:
Start-up, 20 employees
Other setting(s):
1999

Related

Supplement
-
Reference no. 9-601-066
Subject category: Entrepreneurship
Authors: Elizabeth A Kind (Harvard Business School); Dorothy Leonard-Barton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 11 July 2001
Length: 7 pages
Data source: Field research
Topics: Angel financing; Applications; Entrepreneurial management; Entrepreneurship; Innovation; Product development; Small & medium-sized enterprises; Strategy formulation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details