Product details

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Case
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Reference no. UVA-M-0479
Subject category: Marketing
Authors: Mark E Parry
Published by: Darden Business Publishing
Published in: 1999

Abstract

Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the top resorts in popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.

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Abstract

Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the top resorts in popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.

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