Subject category:
Marketing
Published by:
Darden Business Publishing
Length: 6 pages
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https://casecent.re/p/4070
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Abstract
Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the top resorts in popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.
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Abstract
Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the top resorts in popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.