Product details

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Case
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Reference no. 9-903-420
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 11 April 2007
Length: 20 pages
Data source: Field research

Abstract

Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.
Location:
Industry:
Size:
97,000 employees, USD51 billion revenues
Other setting(s):
1998

About

Abstract

Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.

Settings

Location:
Industry:
Size:
97,000 employees, USD51 billion revenues
Other setting(s):
1998

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