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Management article
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Reference no. B0203G
Authors: Daniel Norton
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2002
Length: 2 pages
Topics: Balanced scorecard; Business history; Corporate strategy; Organizational change; Organizational management; Organizational structure; Strategy formulation
Share a link: https://casecent.re/p/40747
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Abstract

The Balanced Scorecard is here to stay, or so it would seem. Bain & Co. ''s Eighth Annual "Management Tools" survey showed that 50% of companies in North America and Europe claim to be using the scorecard. The use of nonfinancial measurement, while not new, has never before been embraced in a comprehensive and consistent way. So, why now? The answer lies in the Balanced Scorecard''s history and evolution and the broader development of the business economy.
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Abstract

The Balanced Scorecard is here to stay, or so it would seem. Bain & Co. ''s Eighth Annual "Management Tools" survey showed that 50% of companies in North America and Europe claim to be using the scorecard. The use of nonfinancial measurement, while not new, has never before been embraced in a comprehensive and consistent way. So, why now? The answer lies in the Balanced Scorecard''s history and evolution and the broader development of the business economy.

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