Published by:
Harvard Business Publishing
Abstract
The importance of communicating a major change initiative like the Balanced Scorecard throughout an organization is clear. But how to communicate it--what tools and strategies to use--can mean the difference between apathy or resistance and total acceptance of the transformation. Here is a step-by-step guide to building an integrated communication campaign, with examples from two very different organizations with large, diverse workforces. Includes the sidebar "Tips for a successful communications initiative."
About
Abstract
The importance of communicating a major change initiative like the Balanced Scorecard throughout an organization is clear. But how to communicate it--what tools and strategies to use--can mean the difference between apathy or resistance and total acceptance of the transformation. Here is a step-by-step guide to building an integrated communication campaign, with examples from two very different organizations with large, diverse workforces. Includes the sidebar "Tips for a successful communications initiative."