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Abstract
Siemens Information and Communication Mobile Group (IC Mobile), part of Siemens AG, added the Balanced Scorecard to its tool kit in 1999, at the height of the telecom boom. Its successful scorecard implementation won it a place in the Balanced Scorecard Hall of Fame. Now, as IC Mobile copes with the hard choices it faces caused in part by the industry downturn, it looks as much to its tools as to its strategy to stay on course. Read how IC Mobile implemented and continues to use the Balanced Scorecard.
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Abstract
Siemens Information and Communication Mobile Group (IC Mobile), part of Siemens AG, added the Balanced Scorecard to its tool kit in 1999, at the height of the telecom boom. Its successful scorecard implementation won it a place in the Balanced Scorecard Hall of Fame. Now, as IC Mobile copes with the hard choices it faces caused in part by the industry downturn, it looks as much to its tools as to its strategy to stay on course. Read how IC Mobile implemented and continues to use the Balanced Scorecard.