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Authors: John Kelly
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2002

Abstract

Few CEOs have internalized the Balanced Scorecard approach and the principles of the Strategy-Focused Organization as quickly and as thoroughly as John Kelly has. Kelly joined telecom giant Crown Castle International in 1998 and became the CEO in 2001, shortly after the company began its new business strategy. Kelly reflects on the before and after of Crown Castle''s strategic transformation using the Balanced Scorecard.

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Abstract

Few CEOs have internalized the Balanced Scorecard approach and the principles of the Strategy-Focused Organization as quickly and as thoroughly as John Kelly has. Kelly joined telecom giant Crown Castle International in 1998 and became the CEO in 2001, shortly after the company began its new business strategy. Kelly reflects on the before and after of Crown Castle''s strategic transformation using the Balanced Scorecard.

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