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Management article
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Reference no. BH078
Published by: Indiana University
Published in: "Business Horizons", 2002

Abstract

Sell-side financial analysts are important to a firm because they affect both investor behavior and the firm''s reputation in the business community. The effective implementation of strategy requires that the firm effectively communicate with these analysts regarding its strategy. Here, the focus is on the relationship that exists between companies and analysts, as well as its implications, from a communication strategy standpoint, for companies'' investor relations activities.

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Abstract

Sell-side financial analysts are important to a firm because they affect both investor behavior and the firm''s reputation in the business community. The effective implementation of strategy requires that the firm effectively communicate with these analysts regarding its strategy. Here, the focus is on the relationship that exists between companies and analysts, as well as its implications, from a communication strategy standpoint, for companies'' investor relations activities.

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