Published by:
Harvard Business Publishing
Length: 3 pages
Topics:
Leadership; Presentations
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https://casecent.re/p/40768
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Abstract
In the wake of the terrorist attacks on September 11, 2001, the world sought both to make sense of the tragedy and to find a way to move forward. The speeches from American President George W. Bush and British Prime Minister Tony Blair in the days immediately following the attacks communicate both emotional support and a call to action. Both speeches serve as strong examples for business leaders in difficult times who struggle to reassure employees, customers, and shareholders while setting the tone for the work that lies ahead. This article analyzes both speeches and gives advice on how to achieve the right combination of rhetoric and action.
About
Abstract
In the wake of the terrorist attacks on September 11, 2001, the world sought both to make sense of the tragedy and to find a way to move forward. The speeches from American President George W. Bush and British Prime Minister Tony Blair in the days immediately following the attacks communicate both emotional support and a call to action. Both speeches serve as strong examples for business leaders in difficult times who struggle to reassure employees, customers, and shareholders while setting the tone for the work that lies ahead. This article analyzes both speeches and gives advice on how to achieve the right combination of rhetoric and action.