Published by:
Harvard Business Publishing
Length: 1 pages
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Abstract
With the amount of time and effort your company spends on news releases, you would expect major media coverage. Yet, it seems your news rarely, if ever, gets picked up. Why? Editors and writers look for topics that are timely, relevant to their audiences, involve someone or something famous, make a personal connection, and are unusual. They don''t fall for thinly veiled marketing ploys, and they lose patience with lousy writing. In Why Your New Releases Aren''t Making News, learn how to critique your PR department''s releases and improve your company''s chances of getting media hits.
About
Abstract
With the amount of time and effort your company spends on news releases, you would expect major media coverage. Yet, it seems your news rarely, if ever, gets picked up. Why? Editors and writers look for topics that are timely, relevant to their audiences, involve someone or something famous, make a personal connection, and are unusual. They don''t fall for thinly veiled marketing ploys, and they lose patience with lousy writing. In Why Your New Releases Aren''t Making News, learn how to critique your PR department''s releases and improve your company''s chances of getting media hits.