Product details

We know that statistics can be used to deceive, but how aware are we of design''s ability to bend the truth? An annual report''s stunning photos and elegant layout can camouflage weak content. Text and background may be in such vivid, clashing colors that processing the words is difficult, or they may be so close in color that they''re hard to distinguish. Excessive color use can lead to a sensory overload that distracts readers from focusing on the message. English speakers typically scan a spread in a Z pattern; a particularly arresting image in the lower right-hand corner may be there to encourage readers to skip what''s placed in the middle of the spread. These are but some of the design strategies employed to highlight favorable news and downplay bad. When you read, pay attention to what the design does--and doesn''t--want you to see.