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Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002

Abstract

Many company mission statements don''t reflect a real mission--with the result that employees more often pitch the mission statement than post it. This article details the steps to take to craft a mission statement that stakeholders can embrace.

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Abstract

Many company mission statements don''t reflect a real mission--with the result that employees more often pitch the mission statement than post it. This article details the steps to take to craft a mission statement that stakeholders can embrace.

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