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Management article
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Reference no. C0204A
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002

Abstract

The words a leader speaks are important, of course. But how they''re delivered can make all the difference, especially in tough times. After examining the impact leadership communications can have on a company in good times and bad, this article offers a how-to guide to initiating effective leadership communications in your organization. Accompanying the article is a sidebar, "How the British Bulldog Made Himself Heard," which details the speechmaking tactics that made Winston Churchill one of the greatest leaders and communicators of the 20th century.

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Abstract

The words a leader speaks are important, of course. But how they''re delivered can make all the difference, especially in tough times. After examining the impact leadership communications can have on a company in good times and bad, this article offers a how-to guide to initiating effective leadership communications in your organization. Accompanying the article is a sidebar, "How the British Bulldog Made Himself Heard," which details the speechmaking tactics that made Winston Churchill one of the greatest leaders and communicators of the 20th century.

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