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Management article
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Reference no. C0204E
Authors: Kirsten D Sandberg (Harvard Business School)
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002
Length: 2 pages
Topics: Focus groups; Management communication; Market research
Share a link: https://casecent.re/p/40787
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Abstract

Focus groups are rarely used effectively, yet they remain one of the most popular ways to gather information about a market. To provide actionable information, they have to be done right. This article provides tips for getting real benefits from focus groups. Accompanying the article is a sidebar, "Support Communications--And Don''t Stop at the Top."
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Abstract

Focus groups are rarely used effectively, yet they remain one of the most popular ways to gather information about a market. To provide actionable information, they have to be done right. This article provides tips for getting real benefits from focus groups. Accompanying the article is a sidebar, "Support Communications--And Don''t Stop at the Top."

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Sorry, this product has no related items.