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Management article
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Reference no. C0205A
Authors: Richard Bierck
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002

Abstract

By their very nature, crises are unpredictable. But they''re bound to happen sooner or later, and smart organizations--nonprofits as well as corporations--plan accordingly. To start with, they should identify their risk areas. Then they must determine the critical audiences to reach when disaster strikes. By following these and other recommendations, an organization can put together an effective crisis communications plan. Accompanying the article is a sidebar: "Crisis Communications: For Boeing, It''s a Matter of Accuracy."

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Abstract

By their very nature, crises are unpredictable. But they''re bound to happen sooner or later, and smart organizations--nonprofits as well as corporations--plan accordingly. To start with, they should identify their risk areas. Then they must determine the critical audiences to reach when disaster strikes. By following these and other recommendations, an organization can put together an effective crisis communications plan. Accompanying the article is a sidebar: "Crisis Communications: For Boeing, It''s a Matter of Accuracy."

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