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Management article
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Reference no. C0205E
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002
Length: 2 pages

Abstract

Any speech is difficult to give, but special-occasion speeches pose special challenges. Add a hostile audience, and you''ve just entered the lowest circle of public-speaking hell. This article looks at how Barbara Bush faced just such a double challenge and emerged triumphant. Accompanying the article is the sidebar "Six Ways to Win Over an Audience. "

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Abstract

Any speech is difficult to give, but special-occasion speeches pose special challenges. Add a hostile audience, and you''ve just entered the lowest circle of public-speaking hell. This article looks at how Barbara Bush faced just such a double challenge and emerged triumphant. Accompanying the article is the sidebar "Six Ways to Win Over an Audience. "

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