Published by:
Harvard Business Publishing
Length: 3 pages
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Abstract
Too often, proposals are marketing afterthoughts, even though they can be your best avenue to new business. Given all the expense and effort involved, they should be prepared with an eye toward maximizing your winning percentage. What works best? A disciplined process involving thorough research, careful attention to writing, and a continual focus on the prospect''s needs.
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Abstract
Too often, proposals are marketing afterthoughts, even though they can be your best avenue to new business. Given all the expense and effort involved, they should be prepared with an eye toward maximizing your winning percentage. What works best? A disciplined process involving thorough research, careful attention to writing, and a continual focus on the prospect''s needs.