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Management article
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Reference no. C0207A
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002
Length: 3 pages

Abstract

Too often, proposals are marketing afterthoughts, even though they can be your best avenue to new business. Given all the expense and effort involved, they should be prepared with an eye toward maximizing your winning percentage. What works best? A disciplined process involving thorough research, careful attention to writing, and a continual focus on the prospect''s needs.

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Abstract

Too often, proposals are marketing afterthoughts, even though they can be your best avenue to new business. Given all the expense and effort involved, they should be prepared with an eye toward maximizing your winning percentage. What works best? A disciplined process involving thorough research, careful attention to writing, and a continual focus on the prospect''s needs.

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