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Management article
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Reference no. C0207E
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2002

Abstract

This article reviews the book Brain Power: Maximize Communication and Cognition for Your Business Success, by Shannon Bradford. According to Bradford, people are likely to assume the worst when faced with a "black hole" or lack of information, and this can have painful repercussions for relationships with employees and customers. The review is accompanied by a sidebar listing situations where such information gaps are likely to arise.

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Abstract

This article reviews the book Brain Power: Maximize Communication and Cognition for Your Business Success, by Shannon Bradford. According to Bradford, people are likely to assume the worst when faced with a "black hole" or lack of information, and this can have painful repercussions for relationships with employees and customers. The review is accompanied by a sidebar listing situations where such information gaps are likely to arise.

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