Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number F0203B
Brand Confusion
Management article
-
Reference no. F0203B
Authors: Kevin J Clancy (General Customers - North America); Jack Trout (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2002
Revision date: 3-Nov-2011
Length: 3 pages
Topics: Marketing strategy; Market positioning; Brands; Brand management
Share a link: https://casecent.re/p/40828
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Consumers are finding it hard to distinguish among competing products. The fault lies partly with marketers and ad agencies, but ultimately it's the CEO's job to stop brand dilution.
Sorry, this product has no related items.

About

Abstract

Consumers are finding it hard to distinguish among competing products. The fault lies partly with marketers and ad agencies, but ultimately it's the CEO's job to stop brand dilution.

Related

Sorry, this product has no related items.