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Thumbnail image for product with reference number F0206C
Hidden Minds
Management article
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Reference no. F0206C
Authors: Gerald Zaltman (Harvard Business School); Gardiner Morse (Harvard Business School)
Published by: Harvard Business Publishing
Published in: "Harvard Business Review - Forethought", 2002
Length: 4 pages
Topics: Market research; Interviews; Consumer marketing; Research methodology; Marketing strategy; Marketing implementation
Share a link: https://casecent.re/p/40861
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Abstract

What do your customers really think? Harvard Business School professor Gerald Zaltman discusses his novel market-research method for revealing consumers' unconscious thoughts about everything from fabric sprays to the Internet.
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Abstract

What do your customers really think? Harvard Business School professor Gerald Zaltman discusses his novel market-research method for revealing consumers' unconscious thoughts about everything from fabric sprays to the Internet.

Related

Sorry, this product has no related items.