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Management article
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Reference no. U0205C
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 2002

Abstract

Believe it or not, firms in high-profile industries such as telecommunications or biotech don''t have a monopoly on creativity. Sometimes, it is the companies operating beyond the media spotlight, in less-than-glamorous sectors, that can teach you a surprising amount about innovation. Here are six insights about innovation that can prompt your team to think in productive new ways.

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Abstract

Believe it or not, firms in high-profile industries such as telecommunications or biotech don''t have a monopoly on creativity. Sometimes, it is the companies operating beyond the media spotlight, in less-than-glamorous sectors, that can teach you a surprising amount about innovation. Here are six insights about innovation that can prompt your team to think in productive new ways.

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