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Management article
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Reference no. F0107A
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2001
Revision date: 28-Oct-2011
Length: 3 pages

Abstract

The prices we encounter in the course of making a purchase can affect how much we're willing to pay for a given product - even when the goods involved are entirely unrelated.

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Abstract

The prices we encounter in the course of making a purchase can affect how much we're willing to pay for a given product - even when the goods involved are entirely unrelated.

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