Published by:
Harvard Business Publishing
Revision date: 28-Oct-2011
Length: 3 pages
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https://casecent.re/p/41049
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Abstract
The prices we encounter in the course of making a purchase can affect how much we're willing to pay for a given product - even when the goods involved are entirely unrelated.
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Abstract
The prices we encounter in the course of making a purchase can affect how much we're willing to pay for a given product - even when the goods involved are entirely unrelated.