Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 3 October 2002
Length: 18 pages
Data source: Field research
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https://casecent.re/p/41216
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Abstract
Describes the state of the book publishing industry and the potential for a new technology. Book-In-Time, developed at Xerox, can reduce the cost of printing "one" book dramatically. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan.; To discuss the impact of technology on distribution value chain.
Location:
Industry:
Size:
Fortune 500, USD20 billion revenues
Other setting(s):
1999
Spanish language
About
Abstract
Describes the state of the book publishing industry and the potential for a new technology. Book-In-Time, developed at Xerox, can reduce the cost of printing "one" book dramatically. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan.; To discuss the impact of technology on distribution value chain.
Settings
Location:
Industry:
Size:
Fortune 500, USD20 billion revenues
Other setting(s):
1999