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Thumbnail image for product with reference number 9-599-127
Supermercados Disco: Regional Strategy
Case
-
Reference no. 9-599-127
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Guillermo D'Andrea (IAE Business School); S Paz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 18 December 2002
Length: 24 pages
Data source: Field research
Topics: International marketing; Market planning strategy
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Abstract

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength.
Industry:
Retail trade
Size:
USD358 million revenues; 11,000 employees
Other setting(s):
1998
Thumbnail image for product with reference number 5-501-008
Supermercados Disco: Regional Strategy
Teaching note
-
Reference no. 5-501-008
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Guillermo D'Andrea (IAE Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 27 April 2001
Length: 16 pages
View full details
Thumbnail image for product with reference number 9-506-S11
Supermercados Disco: Regional Strategy
Case
-
Reference no. 9-506-S11
Spanish language
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Guillermo D'Andrea (IAE Business School); S Paz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 18 December 2002
Revision date: 24-Apr-2019
Length: 28 pages
Data source: Field research
Topics: International marketing; Market planning strategy
View full details

About

Abstract

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength.

Settings

Industry:
Retail trade
Size:
USD358 million revenues; 11,000 employees
Other setting(s):
1998

Related

Thumbnail image for product with reference number 5-501-008
Supermercados Disco: Regional Strategy
Teaching note
-
Reference no. 5-501-008
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Guillermo D'Andrea (IAE Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 27 April 2001
Length: 16 pages
View full details
Thumbnail image for product with reference number 9-506-S11
Supermercados Disco: Regional Strategy
Case
-
Reference no. 9-506-S11
Spanish language
Subject category: Marketing
Authors: David J Arnold (Harvard Business School); Guillermo D'Andrea (IAE Business School); S Paz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 18 December 2002
Revision date: 24-Apr-2019
Length: 28 pages
Data source: Field research
Topics: International marketing; Market planning strategy
View full details