Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 April 2005
Length: 18 pages
Data source: Field research
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Abstract
Dr Stuart Weisman, CEO of ePhysician, creator of a hand-held device for entering prescriptions and capturing changes, wonders whether his marketing strategy is appropriate. Although everyone agrees that the product is excellent, the sales results are meager to date.
Location:
Industries:
Size:
64 employees
Other setting(s):
1998-2001
About
Abstract
Dr Stuart Weisman, CEO of ePhysician, creator of a hand-held device for entering prescriptions and capturing changes, wonders whether his marketing strategy is appropriate. Although everyone agrees that the product is excellent, the sales results are meager to date.
Settings
Location:
Industries:
Size:
64 employees
Other setting(s):
1998-2001