Product details

Product details
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Case
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Reference no. 9-302-021
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 21 April 2005
Length: 18 pages
Data source: Field research

Abstract

Dr Stuart Weisman, CEO of ePhysician, creator of a hand-held device for entering prescriptions and capturing changes, wonders whether his marketing strategy is appropriate. Although everyone agrees that the product is excellent, the sales results are meager to date.
Location:
Size:
64 employees
Other setting(s):
1998-2001

About

Abstract

Dr Stuart Weisman, CEO of ePhysician, creator of a hand-held device for entering prescriptions and capturing changes, wonders whether his marketing strategy is appropriate. Although everyone agrees that the product is excellent, the sales results are meager to date.

Settings

Location:
Size:
64 employees
Other setting(s):
1998-2001

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