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Case
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Reference no. 9-402-006
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 9 October 2001
Revision date: 14-May-2019
Length: 21 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to the challenge of a technical integration of massive scale, the case explores the inner workings of eBay's senior team.
Location:
Industry:
Size:
2,000 employees
Other setting(s):
1999-2000

About

Abstract

After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to the challenge of a technical integration of massive scale, the case explores the inner workings of eBay's senior team.

Settings

Location:
Industry:
Size:
2,000 employees
Other setting(s):
1999-2000

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