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Case
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Reference no. 9-402-007
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 2 January 2002
Revision date: 14-May-2019
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge of working with counterparts thousands of miles away and determine how much they can change their online trading site without completely alienating their user community.
Location:
Industry:
Size:
USD431 million revenues, 80 employees
Other setting(s):
1999-2000

About

Abstract

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge of working with counterparts thousands of miles away and determine how much they can change their online trading site without completely alienating their user community.

Settings

Location:
Industry:
Size:
USD431 million revenues, 80 employees
Other setting(s):
1999-2000

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