Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 August 2001
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/41376
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of ''retailtainment.'' Now in November 1999, the management team is evaluating how to best extend this success into other markets and / or strategic initiatives and achieve the growth it has targeted internally and with investors.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 August 2001
Length: 4 pages
Data source: Field research
About
Abstract
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of ''retailtainment.'' Now in November 1999, the management team is evaluating how to best extend this success into other markets and / or strategic initiatives and achieve the growth it has targeted internally and with investors.
Settings
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 August 2001
Length: 4 pages
Data source: Field research