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Compact case
Supplement
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Reference no. 9-501-078
Subject category: Marketing
Authors: Das Narayandas; Mary Neuner Caravella
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 2 August 2001
Length: 4 pages
Data source: Field research
Topics: Computers; Entrepreneurs; Business marketing; Target markets
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Abstract

Supplements the (A) case.
Case
-
Reference no. 9-501-077
Subject category: Marketing
Authors: Das Narayandas; Mary Neuner Caravella
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 2 August 2001
Length: 16 pages
Data source: Field research
Topics: Computers; Entrepreneurs; Business marketing; Target markets
View full details

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Abstract

Supplements the (A) case.

Related

Case
-
Reference no. 9-501-077
Subject category: Marketing
Authors: Das Narayandas; Mary Neuner Caravella
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 2 August 2001
Length: 16 pages
Data source: Field research
Topics: Computers; Entrepreneurs; Business marketing; Target markets
View full details