Product details

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Case
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Reference no. 9-502-024
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 30 June 2004
Length: 26 pages
Data source: Field research

Abstract

Discusses sustaining brand equity after a highly successful commodity - product branding ad campaign.
Size:
1,800 employees
Other setting(s):
2000

About

Abstract

Discusses sustaining brand equity after a highly successful commodity - product branding ad campaign.

Settings

Size:
1,800 employees
Other setting(s):
2000

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