Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 27 July 2011
Revision date: 30-Aug-2011
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Abstract
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now has to decide whether to enter the US Hispanic market and which of its two core businesses (retail and finance) to emphasize.
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Abstract
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now has to decide whether to enter the US Hispanic market and which of its two core businesses (retail and finance) to emphasize.