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Case
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Reference no. 9-601-165
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 12 July 2001

Abstract

Start-up Zaplet, Inc, has radical software, prestigious venture capital funding, and a multitude of business opportunities. New Chief Executive Officer Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the founders and the Kleiner, Perkins venture capitalist in building the company, the creation of the options for various business applications, and the process of selecting a business focus. Issues include the role of experimentation in selecting a market for new technology, the influence of venture capital, the importance of recruiting key employees; transitions for founders, and matching organizational form to strategy. The key decision is how to further focus the company.
Location:
Size:
100 employees
Other setting(s):
1998-2000

About

Abstract

Start-up Zaplet, Inc, has radical software, prestigious venture capital funding, and a multitude of business opportunities. New Chief Executive Officer Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the founders and the Kleiner, Perkins venture capitalist in building the company, the creation of the options for various business applications, and the process of selecting a business focus. Issues include the role of experimentation in selecting a market for new technology, the influence of venture capital, the importance of recruiting key employees; transitions for founders, and matching organizational form to strategy. The key decision is how to further focus the company.

Settings

Location:
Size:
100 employees
Other setting(s):
1998-2000

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