Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 August 2005
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Abstract
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank''s current practice of analyzing applications based on the merits of a single product to one where the customer''s existing relationship is considered in the approval process.
Location:
Other setting(s):
2001
Spanish language
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 August 2005
Revision date: 3-May-2019
About
Abstract
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank''s current practice of analyzing applications based on the merits of a single product to one where the customer''s existing relationship is considered in the approval process.
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Location:
Other setting(s):
2001
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 23 August 2005
Revision date: 3-May-2019