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Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including rising incomes, population growth, and urbanization, that changed consumers'' wants and needs. These developments, taken together with those on the supply side, altered the nature of the American economy, ushering in widespread industrialization, markets of unprecedented size, and consumption on an entirely new scale. Investigates how within this context H.J. Heinz created a successful food processing business in the last three decades of the 19th century.; 1) To illustrate how a particular moment of rapid socioeconomic change-- the late 19th century transportation and communication revolution-- created entrepreneurial opportunities; 2) to analyze the specific strategies that one entrepreneur--Henry Heinz--pursued to exploit these new business opportunities in the face of formidable competition; and 3) to understand why Heinz succeeded in making a market for new products-- processed foods--building a strong brand and creating an enduring organization at a time when most other entrepreneurs competing in the young industry failed.