Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 24 April 2002
Length: 8 pages
Share a link:
https://casecent.re/p/41551
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Abstract
Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it.; To illustrate the role word-of-mouth referral can play for service organizations and begin to help students to quantify its benefits as well as develop an understanding of how to influence it.
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Abstract
Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it.; To illustrate the role word-of-mouth referral can play for service organizations and begin to help students to quantify its benefits as well as develop an understanding of how to influence it.