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Reference no. 9-801-342
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 14 March 2002

Abstract

Discusses the value of service recovery to service organizations working to enhance customer loyalty. Also provides practical advice to managers and strategies proven helpful to service organizations in their recovery objectives.; To illustrate the importance of service recovery and provide examples of best practice.

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Abstract

Discusses the value of service recovery to service organizations working to enhance customer loyalty. Also provides practical advice to managers and strategies proven helpful to service organizations in their recovery objectives.; To illustrate the importance of service recovery and provide examples of best practice.

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