Submarino.com (A) - The Case Centre

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Case

Reference no. 9-801-350

Subject category: Strategy and General Management

Authors: Lynda M Applegate (Harvard Business School); Luiz Felipe Monteiro (Harvard Business School Latin America Research Center); Meredith Collura (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2001

Version: 20 January 2010

Length: 38 pages

Data source: Field research

Topics: Organizational behavior; International business; Entrepreneurship; Leadership; Technology; Business to consumer; Internet

Share a link: https://casecent.re/p/41555

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Abstract

Enables a thorough analysis of Submarino.com, a B2C e-Commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers the company's challenge of determining its strategic and financial priorities as it launches a rapid growth plan with limited resources in 2001.

Locations:

Argentina; Latin America; Portugal; Spain

Industries:

Internet services; e-Commerce

Size:

400 employees, USD10 million revenues

Other setting(s):

2000-2001