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Prize winner
Case
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Reference no. 9-801-354
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 29 October 2001

Abstract

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

Time period

The events covered by this case took place in 2000.

Geographical setting

Region:
Americas
Country:
United States
Location:
New York

Featured company

JetBlue Airways
Employees:
501-1000
Industry:
Airlines

Featured protagonist

  • Ann Rhoades (female)

About

Abstract

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

Settings

Time period

The events covered by this case took place in 2000.

Geographical setting

Region:
Americas
Country:
United States
Location:
New York

Featured company

JetBlue Airways
Employees:
501-1000
Industry:
Airlines

Featured protagonist

  • Ann Rhoades (female)

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