barnesandnoble.com (C) - The Case Centre

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barnesandnoble.com (C)

Supplement

Reference no. 9-901-024

Subject category: Case Method and Specialist Management Disciplines

Authors: Dickson Louie (Harvard Business School); Jeffrey F Rayport (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2001

Version: 01 February 2001

Revision date: 6-Feb-2012

Length: 7 pages

Data source: Published sources

Topics: Information technology; Internet; Marketing strategy; Service management

Share a link: https://casecent.re/p/41634

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Abstract

At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been careful to expand into new categories related to media - such as magazines, CDs, and posters - Amazon.com has expanded into a variety of seemingly unrelated categories - such as Z-shops, auctions, and power tools. While some see this expansion as a weakness in Amazon.com's branding strategy, how could Riggio and barnesandnoble.com best exploit this so that they become the leading online bookseller over the long run in terms of market share and mind share?

Location:

New York

Industries:

Book publishing; e-Commerce

Size:

USD202 million revenues

Other setting(s):

1999