Published by:
Harvard Business Publishing
Length: 2 pages
Topics:
Writing;
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https://casecent.re/p/41674
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Abstract
Few corporate documents are written with the clarity of Julius Caesar''s bold statement "Veni, Vidi, Vici"--"I came, I saw, I conquered." Instead, most business writing takes the passive voice, thereby boring and confusing the reader. This practical piece shows you how to watch for overuse of passive verbs, using before-and-after examples from the annual reports of well-known companies. Includes a sidebar called "Find the Hidden Verb," a list of common noun phrases and the appropriate active verbs to replace them.
About
Abstract
Few corporate documents are written with the clarity of Julius Caesar''s bold statement "Veni, Vidi, Vici"--"I came, I saw, I conquered." Instead, most business writing takes the passive voice, thereby boring and confusing the reader. This practical piece shows you how to watch for overuse of passive verbs, using before-and-after examples from the annual reports of well-known companies. Includes a sidebar called "Find the Hidden Verb," a list of common noun phrases and the appropriate active verbs to replace them.