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Management article
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Reference no. C0108A
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2001

Abstract

How do you ensure that your vision of a positive company culture is made real in the day-to-day interactions of the business? It becomes easier when you treat culture as communication. Make your culture real around you and your work group, and then propagate it outward. Some keys are: letting your actions describe your words, aligning corporate rewards with the desired culture, and reinforcing that culture with nonverbal as well as verbal clues.

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Abstract

How do you ensure that your vision of a positive company culture is made real in the day-to-day interactions of the business? It becomes easier when you treat culture as communication. Make your culture real around you and your work group, and then propagate it outward. Some keys are: letting your actions describe your words, aligning corporate rewards with the desired culture, and reinforcing that culture with nonverbal as well as verbal clues.

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