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Management article
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Reference no. C0110B
Authors: Tom Krattenmaker
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2001

Abstract

Appreciative inquiry (AI) is an approach to organizational change that builds on a company''s strength and potential. AI is based on the theory of social constructionism, which says that people and organizations create their realities through their interpretations of and conversations about the world. Instead of focusing on problems, AI focuses on what is working now and what will be possible to achieve in the future. In this article, AI experts discuss the five steps necessary for an effective AI process.

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Abstract

Appreciative inquiry (AI) is an approach to organizational change that builds on a company''s strength and potential. AI is based on the theory of social constructionism, which says that people and organizations create their realities through their interpretations of and conversations about the world. Instead of focusing on problems, AI focuses on what is working now and what will be possible to achieve in the future. In this article, AI experts discuss the five steps necessary for an effective AI process.

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